As a freelance marketing employee for EVB Training, my main objective was to increase the company’s brand awareness and reach a wider audience. Through the production of engaging content and eye-catching ad design, I was able to achieve a 70% increase in the company’s awareness on social media platforms.
To achieve this goal, I developed a targeted approach, creating unique ads for different target groups. By understanding the specific needs and interests of each group, I was able to create ads that spoke directly to them and highlighted the benefits of the different courses offered by EVB Training. These courses ranged from retraining in social work to full-stack web development and everything in between.
One of the key challenges I faced was catering to a diverse audience. To overcome this, I created ads in three different languages – German, Turkish, and Arabic. This helped to reach a wider audience, including those whose primary language may not be German.
In addition to creating ads, I also produced engaging content that provided valuable information about the courses offered by EVB Training. This helped to build trust with potential students and establish the company as a reliable and reputable further education provider.
Examples of my advertising services for different target groups in German, Turkish and Arabic:
